As a global brand, it is our obligation as well as opportunity to use our platform to raise awareness around individuals who use their creativity to change the world. It is also important that we use our reach to education consumers while engaging in commerce.

For Pride, we fuse graphic design, education, and commerce by telling the story behind the graphic artwork that powered the LGBTQ+ movement. A T serves as the perfect canvas or platform to get the message out into the world and is a constant educational reference point every time it’s worn.

We expand the story by using our global store windows, commerce site, and Flagship stores as sources for immersive experiences and content, including an in-store party hosted by founding members of the voguing community, book readings, and graphic customization.

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